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LO-1
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Will be able to explain the theoretical foundations of digital brand communication and corporate reputation management. |
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LO-2
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Will be able to analyze digital brand communication practices, including native advertising, influencer partnerships, and user-generated content. |
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LO-3
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Will be able to evaluate online reputation management strategies and post-crisis recovery processes. |
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LO-4
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Will be able to develop an original digital brand communication strategy grounded in current theoretical and practical knowledge |