Akademik Dersler - Tanıtım

Last Updated: 11/11/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
İLT567 - Digital Brand Communication an Reputation Management	I. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DOÇ. DR. ÇAĞLAR GENÇ
Mode of Delivery	Face-to-face instruction and student presentations
Place of Delivery	On Campus
Used Educational Platforms	Face-to-face
Prerequisites	Non
Courses Recomended	Non
Recommended Resources	Non
Work Placement	Non
Aims of the Course	To design a coherent digital brand communication plan that integrates platform-specific strategies and reputation management principles within the theoretical foundations of digital brand communication and corporate reputation management.

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Brand Communication: Conceptual Framework from Traditional to Digital
Week - 2		Corporate Reputation: Definitions, Models and Measurement Approaches
Week - 3		Digital Identity and Brand Personality: Theoretical Perspectives
Week - 4		Stakeholder Theory and Stakeholder Communication in Digital Environments
Week - 5		Social Media and Branding: Platform-Specific Strategies
Week - 6		Native Advertising and Content Marketing: Boundaries and Ethics
Week - 7		Ad Avoidance: Consumer Resistance in the Digital Age
Week - 8		Online Reputation Management: Tools, Techniques and Case Studies
Week - 9		Influencer Communication and Brand Partnerships
Week - 10		User-Generated Content (UGC) and the Limits of Brand Control
Week - 11		Algorithms and Brand Visibility: From Organic to Paid
Week - 12		Artificial Intelligence and the Future of Brand Communication
Week - 13		Reputation Crisis and Post-Crisis Recovery in Digital Environments
Week - 14		General Evaluation and Student Presentations

No content has been provided.

No content has been provided.

No content has been provided.

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100