Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA)
  4. MBA in Marketing
  5. Course Structure Diagram with Credits
  6. Consumer Behavior Analysis
  7. Course's Contribution to Program
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026
0: Does not support 1: Low-level support 2: Mid-level support 3: Top level support
No Program Qualifications level of Contribution
0 1 2 3
PY1 develop and deeepen their marketing knowledge, constructing upon their knowledge that they had gained in their four years of undergraduate studies in the same or in a different field.
PY2 conceive the interdisciplinary interaction of the marketing with the fields such as sociology, psychology , quantitative methods.
PY3 communicate the marketing knowledge to the peers and team members.
PY4 Evaluate the marketing knowledge by a systematic and analitic approach.
PY5 Use the marketing knowledge in decisions and implementations in a company
PY6 Define marketing problems and suggest solutions.
PY7 Work independently in fields that require marketing and sales expertise.
PY8 take responsibility in project based marketing studies as an executer or participant.
PY9 define the mission, the objectives, and the vision of marketing in profit and non-profit companies they are working for.
PY10 evaluate marketing practices and marketing theories with a critical approach.
PY11 communicate their knowlege, thoughts and reccomendations about marketing in writing and orally.
PY12 Use a foreign language to follow the developments in marketing.
PY13 use advanced informatics and communication technology skills with software knowledge required for data entering and data analysis for marketing research.
PY14 take into consideration the ethical values of the marketing and sales field and have the consciousness about sustainability of marketing.
PY15 Contribute to the marketing tasks in profit and non profit companies.

Info on the Institution

  • Name and Adress
  • Academic Calendar
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  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
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  • Open&Distance Education

Info for Students

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Info for Students

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  • Language courses
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