Akademik Dersler - Program Çıktı İlişkisi

Last Updated: 30/09/2026

0: Does not support 1: Low-level support 2: Mid-level support 3: Top level support

No	Program Qualifications	level of Contribution
		0	1	2	3
PY1	Develop original research and concepts that will contribute to the field.
PY2	Reach original results by using the field's interdisciplinary character
PY3	Define marketing mission, objectives and targets in profit and non-profit companies.
PY4	Prepare a strategic marketing plan and develop marketing strategies.
PY5	Follow the developments in the marketing field.
PY6	Communicate their marketing knowledge to the peers and team members.
PY7	Analyze, interpret and evaluate the knowledge about marketing field systematically and analytically.
PY8	Interpret and analyze marketing research and sales data; define marketing problems and suggest solutions.
PY9	Have the consciousness about sustainability of marketing and take ethical values of the marketing and sales field into consideration.
PY10	Use advanced informatics and communication technology skills with software knowledge required to enter, analyze and interpret the findings of marketing research.
PY11	Contribute to academic and applied studies in marketing
PY12	Communicate his knowledge and thought written/oral in different contexts.
PY13	Communicate with marketing academicians and marketing specialists and managers working in companies.