Graduate School | Department of Business Administration | Doctorate Degree (Ph.D) | Program in Marketing | Course Structure Diagram with Credits

I. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
LEE610	Research Design and Ethics	Required Courses	3+0	7.5
PZL615	Special Marketing Issues	Required Courses	3+0	7.5
PZL623	Marketing Theory	Required Courses	3+0	7.5
	Elective Courses			7.5
Sum				30

II. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL619	Strategic Marketing Decisions	Required Courses	3+0	7.5
SMR600	Seminar	Required Courses	3+0	7.5
	Elective Courses			15.0
Sum				30

III. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
DYS000	Qualifying Exam	Required Courses	0+0	0.0
Sum				0

IV. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900-0	Thesis (Thesis Proposal)	Required Courses	0+1	30.0
Sum				30

V. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

VI. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

VII. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

VIII. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL601	International Marketing	Elective Courses	3 + 0	7.5
PZL617	Logistics and Supply Chain Management	Elective Courses	3 + 0	7.5
ARY614	Qualitative Research Methods	Elective Courses	3 + 0	7.5
PZL604	Social Marketing	Elective Courses	3 + 0	7.5
PZL618	Theory of Consumer Behaviour	Elective Courses	3 + 0	7.5
PZL622	Business to Business (B2B) Marketing Strategies	Elective Courses	3 + 0	7.5

Ens.-Uzmanlık Alan Dersi

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
UZM900	Research in Area of Specialization	Ens.-Uzmanlık Alan Dersi	7 + 0	7.5