Graduate School | Department of Business Administration | Doctorate Degree (Ph.D) | Program in Marketing

#	Key Learning Outcomes
1	Develop original research and concepts that will contribute to the field.
2	Reach original results by using the field's interdisciplinary character
3	Define marketing mission, objectives and targets in profit and non-profit companies.
4	Prepare a strategic marketing plan and develop marketing strategies.
5	Follow the developments in the marketing field.
6	Communicate their marketing knowledge to the peers and team members.
7	Analyze, interpret and evaluate the knowledge about marketing field systematically and analytically.
8	Interpret and analyze marketing research and sales data; define marketing problems and suggest solutions.
9	Have the consciousness about sustainability of marketing and take ethical values of the marketing and sales field into consideration.
10	Use advanced informatics and communication technology skills with software knowledge required to enter, analyze and interpret the findings of marketing research.
11	Contribute to academic and applied studies in marketing
12	Communicate his knowledge and thought written/oral in different contexts.
13	Communicate with marketing academicians and marketing specialists and managers working in companies.