| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Assoc. Prof. Dr. Ayla TOPUZ SAVAŞ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course |
| Recommended Reading List |
Bibliography at the end of the unit |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not Applicable |
| Catalog Content |
The distinctive characteristics of services and the progress of service sector: Concept of marketing; Market segmentation and target market selection in marketing services; Marketing mix in services; Human in service marketing: Participation of personnel and consumer; Process in service marketing; Physical element in service marketing; Costumer relations management and service marketing; Quality of service. |
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