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Week - 1
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The distinctive characteristics of services and the progress of service sector |
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Week - 2
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The distinctive characteristics of services and the progress of service sector |
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Week - 3
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Market segmentation and target market selection in marketing services |
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Week - 4
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Market segmentation and target market selection in marketing services |
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Week - 5
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Marketing mix in services |
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Week - 6
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Human in service marketing: Participation of personnel and consumer |
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Week - 7
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Midterm exam |
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Week - 8
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Process in service marketing |
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Week - 9
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Process in service marketing |
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Week - 10
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Physical element in service marketing |
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Week - 11
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Physical element in service marketing |
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Week - 12
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Costumer relations management and service marketing |
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Week - 13
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Quality of service |
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Week - 14
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Final exam |
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