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Week - 1 |
The distinctive characteristics of services and the progress of service sector |
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Week - 2 |
The distinctive characteristics of services and the progress of service sector |
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Week - 3 |
Market segmentation and target market selection in marketing services |
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Week - 4 |
Market segmentation and target market selection in marketing services |
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Week - 5 |
Marketing mix in services |
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Week - 6 |
Human in service marketing: Participation of personnel and consumer |
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Week - 7 |
Midterm exam |
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Week - 8 |
Process in service marketing |
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Week - 9 |
Process in service marketing |
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Week - 10 |
Physical element in service marketing |
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Week - 11 |
Physical element in service marketing |
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Week - 12 |
Costumer relations management and service marketing |
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Week - 13 |
Quality of service |
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Week - 14 |
Final exam |
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