| Catalog Content |
Introduction to Marketing Communications (M.C): Communication, M.C mix, M.C brand and society; Marketing Communications Management: Integrated M.C, Planning and Organizing, Ethics; Advertising: Advertising campaign planning process, Message and media strategies; Public Relations (P.R) and Sponsorship: P.R. tools, Sponsorship; Personal Selling: Selling process, Sales management; Sales Promotion: Purposes, Types, Tools; Marketing Communications in the Digital Age: PESO, Digital advertising, Online partnerships, Social Media and content marketing; Other Marketing Communications: Word of mouth, Brand communities, Fairs, In-store and outdoor ads, Guerrilla marketing |
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