Language of Instruction |
Türkçe |
Course Type |
Area Elective Courses |
Course Instructor(s) |
PROF. DR. HİLMİ RAFET YÜNCÜ |
Mode of Delivery |
Face to face delivery is present. |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
There is no recommended optional programme component for this course. |
Recommended Reading List |
Green Marketing Strategy as a New Marketing Approach and Case Study for Firm Applications (Mehmet MARANGOZ, Günal ÖNCE) |
Assessment methods and criteria |
Mid-term: written (30)Take home: written (20)Final exam: written (50) |
Work Placement |
There is no work placement for this course. |
Catalog Content |
Global Scene, Legal Arrangements, Institutional Sustainability, Green Management, Green Marketing, Green Logistic, Environmental Accounts, Green Consumer, International Implications: Going Green Race, Green Restaurant Movement, Green Star, Green Cuisines of Future |