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  • Faculty of Business Administration
  • Business Administration
  • Course Structure Diagram with Credits
  • Global Marketing
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Course Title Code Compulsory/Elective Laboratory + Practice ECTS
Global Marketing PZL402U VIII. SEMESTER 0+0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) Prof.Dr. Sevgi Ayşe ÖZTÜRK Prof.Dr. Nezihe Figen ERSOY ARCA
Mode of Delivery Distance Education
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended N/A
Recommended Reading List T.C. ANADOLU ÜNİVERSİTESİ YAYINI NO: 2821 AÇIKÖĞRETİM FAKÜLTESİ YAYINI NO: 1779 (AÖF KİTABI)
Assessment methods and criteria 1 Midterm and 1 Final Exam.
Work Placement N/A
Catalog Content Global Marketing, Globalization and Global Marketing; Economic and Demographic Conditions Affecting Global Marketing; Effects of Cultural, Political and Technological Environment on Global Marketing, Concept of Culture, Characteristics and Elements, Classification of Cultures; Entry Strategies for International Markets, Reasons for Internationalization of Businesses; Product and Service Strategies for Global Markets; Pricing Strategies in Global Markets, Pricing Decisions in Global Markets; Distribution Strategies in Global Markets; Structure of Distribution Channels in Global Markets; Global Communication Strategies.

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