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  • Faculty of Business Administration
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  • Marketing Communications Course
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Course Title Code Compulsory/Elective Laboratory + Practice ECTS
Marketing Communications Course PZL304U VI. SEMESTER 0+0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) Prof.Dr. Bayram Zafer Erdoğan
Mode of Delivery Distance Education
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There are no lessons related with the suggested lesson.
Recommended Reading List
Assessment methods and criteria 1 Midterm and 1 Final Exam.
Work Placement There is no internship or practice for this course.
Catalog Content Introduction to Marketing Communications (M.C): Communication, M.C mix, M.C brand and society; Marketing Communications Management: Integrated M.C, Planning and Organizing, Ethics; Advertising: Advertising campaign planning process, Message and media strategies; Public Relations (P.R) and Sponsorship: P.R. tools, Sponsorship; Personal Selling: Selling process, Sales management; Sales Promotion: Purposes, Types, Tools; Marketing Communications in the Digital Age: PESO, Digital advertising, Online partnerships, Social Media and content marketing; Other Marketing Communications: Word of mouth, Brand communities, Fairs, In-store and outdoor ads, Guerrilla marketing

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