Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Public Relations and Communication	İLT103U	I. SEMESTER	0+0	6.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ASSIST. PROF. DR. FATMA SEÇİL BANAR
Mode of Delivery	Distance Education
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There are no lessons related with the suggested lesson.
Recommended Reading List	Publication of Anadolu Üniversitesi Public Relations and Communications course book
Assessment methods and criteria	1 Midterm and 1 Final Exam.
Work Placement	There is no internship or practice for this course.
Catalog Content	Communication and Public Relations in the Communication Process: The main purposes of communication, Communication processes and types, Basic functions of the public relations process; Interpersonal Communication: Importance, Definitions, Conditions, Characteristics; Personal Relationships and Behavior Development Process; Agreement and Compromise in Communication Process: Attitudes, Social influence, Adaptation; Communication and Perception: The relationship between language and perception; Communication and Persuasion; Empathy Behavior in Communication Process; Corporate Communication: Corporate communication model, Corporate culture, Corporate identity.