| Language of Instruction |
İngilizce |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. SEVGİ AYŞE ÖZTÜRK |
| Mode of Delivery |
The mode of delivery of this course is face to face |
| Prerequisites |
Principle of Marketing course is prerequisite for Marketing Management. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Students will be informed by the instructor of the course, about the articles and magazine/newspaper/web resources that must be read in the relevant weeks |
| Assessment methods and criteria |
The students are assesed by one multiple choice type midterm exam, multiple choice type final exam and 2 assignments |
| Work Placement |
N/A |
| Catalog Content |
Product Management: Product and service decisions, Brand management, New product development process, Product life cycle and its management; Pricing Approaches, Pricing Strategies: Pricing of new products, Product line pricing strategies, Price adaptation strategies, Psychological and promotional pricing strategies; Management of marketing Channels: Channel design, Wholesaling and retailing; Intagrated Marketing Communication and Promotion Management: Communication process, Advertising and public relations/publicity, Personal selling, sales promotion, Direct marketing. |
Anadolu Info Package 
Turkish 
English