| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. ÇAĞLAR GENÇ |
| Mode of Delivery |
This course is an applied course conducted only in the form of face-to-face education. Students prepare presentations and reports in teams every week. |
| Prerequisites |
There is no rerequisite and co-requisite of this course. |
| Courses Recomended |
There is no recommended optional programme component of this course. |
| Recommended Reading List |
Belch, G. (2008). \\\\\\\"Advertising and Promotion: An Integrated Marketing Communications Perspective.\\\\\\\", McGraw-Hill: Irwin. |
| Assessment methods and criteria |
Midterm and final exam presentation |
| Work Placement |
N/A |
| Catalog Content |
Introduction; Literature review; Preparation of communication management plan; Organization building process; Creation of corporate identity; SWOT and Stakeholder analysis; Target audience and Market analysis; Budget and Price analysis; Planning of communication activities for the promotion of the product/service; Planning of communication activities for internal stakeholders; Implementation of communication activities for internal stakeholders; Planning of communication activities for the target audience; Evaluation of communication activities for the target audience; Evaluation and reporting of communication activities for the promotion of the product/service. |
Anadolu Info Package 
Turkish 
English