| Catalog Content |
Marketing: Definition of marketing, Characteristics of marketing, Basic marketing concepts, Marketing mix; Concept of market; Market segmentation; Information System in Marketing; Product: Classification of products, Product differentiation; Price: Importance of price, Factors affecting the pricing decision, Pricing objectives, Pricing methods, Place: Function of place channel, Place channel stages, Determination of place strategies; Promotion: The concept of promotion, The importance and effects of promotion, Advertising, Sales development, Public relations and announcement, Personal sales. |
Anadolu Info Package 
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