| Catalog Content |
The Concept of Direct Marketing; Development Process, Features of direct marketing, advantages and disadvantages of direct marketing, Concepts related to direct marketing; Mass Individualization, Niche marketing, Product waste, Traditional direct marketing tools; Mail Sales, Catalog sales, Telephone sales, Direct marketing TV ads, Internet sales, Internet sales and marketing mix; Product Presentation and Brand Development on the Internet, Price, Distribution, Internet as a Promotion Tool, Consumer Behavior in terms of E-Commerce, Internet and market research, Developments and future in other direct marketing techniques. |
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