| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. NEZİHE FİGEN ERSOY ARCA |
| Mode of Delivery |
The mode of delivery of this course is face to face. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm exam, Assignment, Final exam Final Exam |
| Work Placement |
N/A |
| Catalog Content |
Marketing Principles and Introduction to the Marketing Mix Elements; Product and Service Strategy; Brand and Several Aspects of Branding; New Product Development and Product Life Cycle; Pricing Products: Pricing Considerations and Approaches, Pricing Strategies; Distribution Channels; Wholesaling and Retailing; Integrated Marketing Communication Strategy; Advertising, Sales Promotion and Public Relations; Personal Selling and Sales Management; International Marketing. |
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