| Catalog Content |
Concept and Context of Consumer; The Relationship Among the Concepts of Consumer; Customer and Buyer, Behavior, Needs and requests; Marketing Strategy; Different Roles of Consumers; Factors Affecting and Explaining Consumer Behaviors; Demographics, Psychologic and Socio-cultural, Environmental factors; Technology and Changing Consumers; Consumers as Decision Makers; Household Decision Processes. |
Anadolu Info Package 
Turkish 
English