| Recommended Reading List |
Song Chang, Yaping Gong, Cass Shum. 2011. Promoting innovation in hospitality companies through human resource management practices. International Journal of Hospitality Management 30:4, 812-818.De Bono, E. Rekabetüstü, Remzi Pub., 2000 |
| Catalog Content |
Innovation and Relevant Concepts: Innovation, Change, Entrepreneurship, Creativity, Technology, Design. Development and Importance of Innovation; Innovation Models; Dimensions of Innovation: Social, Environmental, Organizational, Regulatory and Technological dimensions; Innovation Types: Radical innovations, Gradual innovations; Innovation Resources: Internal resources, External resources; Innovation and Design: Design Concept; Service Design; Design Process; Design Strategies; Design Methods; New Service and Design Practices in Hospitality Firms. |
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