| Catalog Content |
Introduction to Personal Selling: Definition and features; Characteristics of Sales Person: Responsibilities, training and motivation;Communication and Body Language in Personal Selling: Communication process, Verbal and nonverbal communication; Customer Needs and Approach to the Customer: Questions techniques, Methods of approach; Presentation Techniques in Personel Selling Process: Presentation mix, Presentation strategies, Components of the presentation; Customer Objection and Meeting in Personel Selling Process: Types of Objections, Methods of handling customer objections; Techniques of Sales Closing and After Sales Services: Closing approaches, customer services |
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