| Catalog Content |
From E-Commerce to E-Retailing: The concept of e-commerce, its development, From traditional retailing to e-retailing; Development of E-Retailing and Models: Development process in the World and in Turkey: E-retailing business models; Understanding the Digital Consumer; E-Shop Design: Web, E-shop environment, atmosphere and image in e-retailing; Security and Payment Systems in E-Shopping; E-Service and E-Customer Relationship Management (E-CRM): E-service quality, E-CRM, strategies; Mobile Shopping and Consumer: Factors affecting mobile shopping; Omni- Channel Retailing and the Future of Retailing: Omni- channel retailing, strategies, retailing trends |
Anadolu Info Package 
Turkish 
English