| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There are no lessons related with the suggested lesson. |
| Recommended Reading List |
1. Medya ve Reklam. Edt. Banu Dağtaş. Eskişehir: Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları, 2013.2. http://eogrenme.anadolu.edu.tr |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
There is no internship or practice for this course. |
| Catalog Content |
Media, Culture and Advertising: Culture and advertising industry, Advertising industry at the time of globalization, consumer culture and advertising; History of Advertising: Historical development of advertising in the World, Historical development of advertising in Turkey; Press and Advertising: Mediums of print advertising; Radio and Advertising: Development of radio in the World and Turkey, Specities of radio as a advertising medium; Television and Advertising: Powerful and weak sides of television advertising, Television advertising genres in case of broadcasting and content; Internet and Advertising: Species of internet advetising; Mobile Advertising. |
Anadolu Info Package 
Turkish 
English