| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Prof.Dr. Sevgi Ayşe ÖZTÜRK Prof.Dr. Nezihe Figen ERSOY ARCA |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
N/A |
| Recommended Reading List |
T.C. ANADOLU ÜNİVERSİTESİ YAYINI NO: 2821 AÇIKÖĞRETİM FAKÜLTESİ YAYINI NO: 1779 (AÖF KİTABI) |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Global Marketing, Globalization and Global Marketing; Economic and Demographic Conditions Affecting Global Marketing; Effects of Cultural, Political and Technological Environment on Global Marketing, Concept of Culture, Characteristics and Elements, Classification of Cultures; Entry Strategies for International Markets, Reasons for Internationalization of Businesses; Product and Service Strategies for Global Markets; Pricing Strategies in Global Markets, Pricing Decisions in Global Markets; Distribution Strategies in Global Markets; Structure of Distribution Channels in Global Markets; Global Communication Strategies. |
Anadolu Info Package 
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