| Catalog Content |
Core Concepts of Marketing: Need, Want, Exchange, Relationship, Customer perceived value, Marketing offers, Marketing orientations, Relationship marketing; Strategic Marketing Planning:Its role, Stratgegic business plan, Annual business plan; The Marketing Environment: Micro environment, Macro environment; Marketing Research and Marketing Insight: Marketing information systems, Marketing research process; Market Segmentation and Selection of Target Markets and Positioning Strategies; Marketing Mix: Product, Price, Distribution channels, Promotion |
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