Language of Instruction |
Türkçe |
Course Type |
Area Elective Courses |
Course Instructor(s) |
ÖĞR. GÖR. BENGİSU KELEŞOĞLU |
Mode of Delivery |
The mode of delivery of this course is Face to face |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
There is no recommended optional programme component for this course. |
Recommended Reading List |
Sansino, S. (1990) Packaging Design: Graphics, Materials, Technology. Van Nostrand ReinholdHarris, P., Ambrose G. (2011) Packaging the Brand: The Relationship Between Packaging Design and Brand Identity. AVA PublishingBecer, E. (2014) Amblaj Tasarımı. Dost KtiapeviTaşçıoğlu, M. (2020) Bir Görsel İletişim Platformu Olarak Mekan. Dost KitabeviTaşçıoğlu, M. (2020) Bir Görsel İletişim Platformu Olarak Kitap. Dost KitabeviMcArthur, M. (2013) Folding Paper: The Infinite Possibilities of Origami. Tuttle PublishingJackson P. (2011) Folding Techniques for Designers. Laurence King PublishingJackson P. (2012) Structural Packaging: Design your own Boxes and 3D Forms. Laurence King PublishingPentawards., Wiedemann, J. (2017) The Package Design Book. TASCHENKlimchuck M.R., Krasovec S.A. (2013) Packaging Design: Successful Product Branding From Concept to Shelf. WileyCommnucition Arts Magazine Packaging Design Annuals, How Magazine |
Assessment methods and criteria |
Project 1, Project 2 and Final Project. There will be 3 projects at the whole semester. These 3 projects will be focused on both surface and form design. |
Work Placement |
N/A |
Catalog Content |
Graphic design, corporate identity and brand design, label design and corporate identity relationship. Alternative material selection: selection in packaging design, three-dimensional forms of glass, plastic, wood. Packaging and color: color and psychology relationship in packaging design. Relationship between color and target audience, color choices based on subject and industry sector; packaging-label and form design: examination of alternative forms. Defining the form of the packaging according to the branch of industry, model making and model production in silk and electronic environment with new forms. |