Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Touristic Product Strategies	KOİ556	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. OKTAY EMİR
Mode of Delivery	Distance Education
Prerequisites	N/A
Courses Recomended	N/A
Recommended Reading List	1. Timur, A. (2014). Turistik Ürün Politikası, Edt. Alp Timur, Detay Yayıncılık, Ankara2. David L. Edgell, Sr, Maria DelMastro Allen, Ginger Smith, Jason R. Swanson, (2008). Tourism Policy and Planning (Yesterday, Today and Tomorrow), Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK3. John Swarbrooke and Susan Horner (2007). Consumer Behaviour in Tourism Second edition, Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 DP, UK4. Peter r. Chang (Editor). (2007). Tourism Management in the 21st Century, Nova Science Publishers, Inc. New York5. Chris Cooper and C Michael Hall (2008). Contemporary Tourism: An InternationalApproach, Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK
Assessment methods and criteria	written exam
Work Placement	N/A
Catalog Content	Tourism Product Strategy: General approach to the concept of touristic product, Planning of touristic product supply, Planning of touristic product demand; Touristic product diversification strategy: Touristic product marketing mix, Human relations policy for touristic product, Innovation-Oriented touristic product policy; Touristic Product and Health of Tourist; Touristic Product and Sustainability, Touristic product diversification conditions; Touristic product strategy in turkey: Touristic product strategy in the European union, Touristic product strategy in the world.