| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DOÇ. DR. ECE DOĞANTAN |
| Mode of Delivery |
Face to Face |
| Prerequisites |
There are no pre-requisites or co-requisites for the course. |
| Courses Recomended |
Product Development in Tourism, Product Management in Tourism, Digital Tourism |
| Recommended Reading List |
Doğantan, E. (2021). Dijital Girişimcilik ve Turizm. Ankara: Detay Yayıncılık.Ries, E. (2012). Yalın Yeni Girişim (Çeviren: N.E. Elgin). İstanbul: Özyeğin ÜniversitesiTeknoloji, İnovasyon ve Girişimcilik (Ed: C. Uzkurt ve G. Önder) Eskişehir: Anadolu Üniversitesi Yayınları. |
| Assessment methods and criteria |
1 Midterm, 1 Final |
| Work Placement |
There is no Internship/Practice. |
| Catalog Content |
Business and Technology Interaction; Tourism Management in the Digital Age; Change, Innovation and Entrepreneurship; Concept of Digital Entrepreneurship; Digital Entrepreneurship Applications in Tourism; Establishment and Management of Digital Enterprises; Innovation in Digital Enterprises: Product, process and business model innovations; Lean Approach in Digital Entrepreneurship; Product Development Process in Digital Enterprises; Digital Entrepreneurship and Marketing: Digital marketing tools, User experience research; Digital Entrepreneurship Ecosystem. |
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