Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Artificial Intelligence Assisted Public Relations Content D.	HİR340	VI. SEMESTER	2+2	5.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	PROF. DR. SEVİL BAYÇU
Mode of Delivery	This course is conducted as face-to-face education only.
Prerequisites	This course has no prerequisites or co-requisites.
Courses Recomended	It is recommended that students who will take this course also take RHI 206 Introduction to Public Relations, RHI 202 Theory and Practice in Public Relations
Recommended Reading List
Assessment methods and criteria	Task
Work Placement	Yok
Catalog Content	Productive Artificial Intelligence: The concept and difference between AI and productive AI, Examples of artificial intelligence applications in public relations; Responsible and Conscious Use of Productive Artificial Intelligence: Strengths/weaknesses of artificial intelligence, Risks, ethical principles and regulations in the use of artificial intelligence; Working Together with Artificial Intelligence: Working logic of productive artificial intelligence, The concept of prompt engineering; Traditional Methods and AI Supported Application: Public relations articles, Press releases, Newsletters, Interviews, Brochures, Booklets, Banners, Social media content.