| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ ÖMER KUTLU |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
It is suggested for students to take PZL 104 Introduction to Marketing Management,RHİ 203 Introduction to Advertising, RHİ 206 Introduction to Public Relations courses. |
| Recommended Reading List |
*Terence Shimp, Advertising, promotion, and other aspects of integrated marketing communications, Australia : South-Western, c2013. |
| Assessment methods and criteria |
1 midterm exam, 1 final Exam and and term project |
| Work Placement |
Not Applicable |
| Catalog Content |
Basic Concepts: Marketing, communication, Integrated marketing Communication, advertising, public relations, guerrilla marketing, personal selling, direct mailing, word of mouth. |
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