| Catalog Content |
RHİ303Creativity in Advertising I2+26.0Advertising as a form of communication: Strategy and communication; Advertising as a profession; Creative processes in advertising; Research in advertising creativity; How does it work?: Perception, communication, learning, persuasion; Advertising strategies: Objectives, target audience, identification of the problem, product proposition, advertising appeals, creative strategy, application techniques, selling approach; Creative theme: Creative idea, creative process, improving ideas, advertising idea. |
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