| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme coponent for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm exam 30 % - Homework 10 % - Final exam 60 % |
| Work Placement |
Not Applicable |
| Catalog Content |
Use of New Communication Technologies; Transition to Digital in Public Relations; Digital Public Relations Tools and Environments; Use of Web Pages for Public Relations Purposes; Social Media Platforms; Corporate Blogs; Use of Social Networks for Public Relations Purposes; Online Newsletters; Search Engine Optimization; Online Communities; Social Media Management in Public Relations; Digital Applications in Public Relations Campaigns; Online Reputation Management; Social Media Measurement. |
Anadolu Info Package 
Turkish 
English