| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme coponent for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm exam 30 % - Homework 30 % - Final exam 40 % |
| Work Placement |
Not Applicable |
| Catalog Content |
New Communication Technology Concept And Development; Convergence in New Communication Technologies; Concept of New Media; Computer Based Communication Studies; Use of The Internet for Public Relations; Use of Corporate Web Pages; Social Media Platforms; Social Media Platform Practices -1; Social Media Platform Practices -2; Characteristics and Importance Of Public Relations/ Corporate Communication in Digital Communication; Public Relations/Corporate Communication Practices in Digital Communication-1; Public Relations/Corporate Communication Practices in Digital Communication-2; Linked Concepts: Social Media Marketing - Mobile Marketing; Linked Concepts: Internet ad |
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