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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Corporate Culture Management
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
RHİ359 - Corporate Culture Management V. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s)
Mode of Delivery Face to face education
Place of Delivery
Used Educational Platforms
Prerequisites This course has no prerequisities and co-requisities
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of Culture
Week - 2 Corporate Culture
Week - 3 Formation of Corporate Culture
Week - 4 Relation Between Corporate Culture and Corporate Values
Week - 5 Relation Between Corporate Culture and Corporate Communication
Week - 6 Adoptation of Corporate Culture to The Employees
Week - 7 Relation Between Coporate Culture, Corporate Identity, Corporate Image and Corporate Design
Week - 8 Dimensions of Corporate Culture
Week - 9 Classification of Corporate Culture
Week - 10 Corporate Culture Analysis Models
Week - 11 Corporate Culture Management and Brand
Week - 12 Globalism, Transformation and Change
Week - 13 Innovation
Week - 14 Case Study

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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