Akademik Dersler - Tanıtım

Last Updated: 24/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ440 - Analysis of Public Relations Campaigns	VII. SEMESTER	3 +0	4.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. ATILIM ONAY, DR. ÖĞR. ÜYESİ LEVENT ÖZKOÇAK
Mode of Delivery	This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	It is suggested for students to take RHİ 202 Theory and Practice in Public Relations course.
Recommended Resources	A SPECIALLY COMMISSIONED REPORT STRATEGIC PLANNING IN PUBLIC RELATIONS A PRACTICAL GUIDE, Kieran Knights
Work Placement	Not Applicable
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Creating project groups and assinging project advisors
Week - 2		Distribution of project briefs
Week - 3		Determining a problem and situation analysis
Week - 4		Determining the message, media and event strategies
Week - 5		Preparing practice plans
Week - 6		Preparing the measurement and evaluation
Week - 7		Presentations of campaign reports
Week - 8		Distribution of the 2nd project briefs
Week - 9		Determining a problem and situation analysis
Week - 10		Determining the message, media and event strategies
Week - 11		Preparing practice plans
Week - 12		Preparing the measurement and evaluation
Week - 13		Preparing a campaign report
Week - 14		Presentation of the campaign

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	50
Final Exam	1	50
Toplam (%)		100