Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Persuasive Communication	RHİ301	V. SEMESTER	3+0	4.0

Language of Instruction	İngilizce
Course Type	Required Courses
Course Instructor(s)	PROF. DR. RASİME AYHAN YILMAZ
Mode of Delivery	This course is conducted only in the form of face to face education.
Prerequisites	ARY111 Research Methods in Social Sciences (ENG); İŞL153 Business Management (ENG); PSİ104 Social Psychology (ENG); PSİ102 Psychology (ENG); PZL104 Introduction to Marketing Management; KT215 Economics (ENG); RHİ204 Consumer Behavior (ENG); RHİ305 Media Planning (ENG); RHİ202 Theory and Practice in Public Relations; RHİ205 Marketing Communication (TR).
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	Aaker, D. A. (1991) Managing Brand Equity, FreePress, New York.Berger,Jonah(2016), Contagious: Why Things Catch On.Eyal, Nir(2014), Hooked: How to Build Habit-Forming Products.Godin, Seth (2012), Icarus Deception:How High Will You Fly?Godin, Seth (2016), Tribes: We Need You to Lead Us.Holt, D.B.(2004), How Brands Become Icons: The Principles of Cultural Branding.Lewis, Michael (2017), The Undoing Project: A Friendship That Changed Our Minds.Lyseggen, Jørn (2017), Outside Insight: Navigating a World Drowning in Data.Thaler, Richard (2016), Misbehaving: The Making of Behavioral Economics.Zenko,Micah(2015), RedTeam.
Assessment methods and criteria	Midterm, quiz, project, final exam. 1 assignment 1 final exam
Work Placement	Not Applicable
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