| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ MEHMET SİNAN ERGÜVEN, DOÇ. DR. SERDAR YILDIZ |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 assignement for midterm - 1 assignement for final |
| Work Placement |
Not applicable |
| Catalog Content |
Structural characteristics of copy writing: Persuasive models of an advertising copy; Elements of copy writing; Titles in copy writing; Introduction in copy writing; Improving copy writing; Conclusion, name of client, slogan, logo, address; Suggestions for good copy write; Applied studies in copy writing: Suggestions for titles and applications; Applications and examples of copy writing. |
Anadolu Info Package 
Turkish
English