Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Hospitality Management	TRZ293	III. SEMESTER	3+0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. ARZU TOKER
Mode of Delivery	Face to face
Prerequisites	There is no prerequisites and co-requisites.
Courses Recomended	Introduction to Business
Recommended Reading List	1. Emir, O. (Ed.). (2020). Konaklama İşletmeciliği. Anadolu Üniversitesi Basımevi. Eskişehir. 2. İsmet, K. (2010). Konaklama işletmeciliğinde stratejik yönetim süreci: Kavramsal bir yaklaşım. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 2010(1), 27-35.3. Karaman, A. (Ed.). (2016). Otel işletmeciliği. Eğitim Yayınevi.4. Akoğlan Kozak, M. (Ed.) (2016). Turizm İşletmeciliği. Detay Yayıncılık: Ankara.
Assessment methods and criteria	1 mid-term, 1 final exam
Work Placement	There is none.
Catalog Content	Introduction to Lodging Operations: Evolution of the hotel industry, Types of establishments, Service structure; Management Principles: Planning, Organizing, Leadership; Rooms Division Management: Front office processes, Housekeeping, Guest services; Sales and Revenue Management: Demand analysis, Pricing, Distribution channels; Marketing: Target markets, Positioning, Digital practices; Human Resources Management: Workforce planning, Training; Sustainability Management; Technology Management; Support Services; Applied Studies.