Akademik Dersler - Tanıtım

Last Updated: 02/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TRZ435 - Tourism, Place, and Experience	VII. SEMESTER	2 +0	3.0

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)	ÖĞR. GÖR. DR. UFUK ÇEVİK
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	Not any
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Course description, the method to be followed
Week - 2		Explanation of general concepts; tourism, place, experience
Week - 3		Stages of development of marketing: first and second period
Week - 4		Stages of development of marketing: third and fourth periods
Week - 5		The concept of customer/guest and types of customers
Week - 6		Customer/guest concept and determination of customer needs
Week - 7		The Service Triangle Model
Week - 8		Service Triangle Model: Müşteri lişkileri
Week - 9		Service Triangle Model:Service Strategy
Week - 10		Service Triangle Model: Employees and the internal customers
Week - 11		Service Triangle Model: Space and service equipment
Week - 12		Evaluation of customer experience (satisfaction) according to the Service Triangle Model
Week - 13		Experience and place belonging (attachment)
Week - 14		Evaluation of the semester and the course within the framework of case studies

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100