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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) Degree
  4. Course Structure Diagram with Credits
  5. New Approaches in Public Relations
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 29/09/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
RHİ526 - New Approaches in Public Relations II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. SEVİL BAYÇU
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources - Asna, A. (2012). Kuramda ve Uygulamada Halkla İlişkiler. Pozitif Yayınları.- Botan, C. H., & Hazleton, V. (Eds.). (2010). Public Relations Theory II. Routledge.- Kazancı, M. (2007). Kamuda ve Özel Kesimde Halkla İlişkiler, Ankara: Turhan Kitabevi.- Macnamara, J. R. (2012). Public Relations: Theories, Practices, Critques. Pearson Australia.- Peltekoğlu, F. B. (2007). Halkla İlişkiler Nedir?, İstanbul: Beta Yayınları.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to the course
Week - 2 Research of public relations books and articles that are published in Turkey
Week - 3 Research of public relations books and articles that are published in Turkey
Week - 4 Research of public relations books and articles that are published in the world
Week - 5 Research of public relations books and articles that are published in the world
Week - 6 Discussion towards the historical progression and applications of public relations
Week - 7 Discussion towards the historical progression and applications of public relations
Week - 8 Theoretical evaluation of the new concepts and approaches of public relations
Week - 9 Theoretical evaluation of the new concepts and approaches of public relations
Week - 10 Selection and design of research topics
Week - 11 Assessment of the researches in terms of literature and methods
Week - 12 Assessment of the researches in terms of literature and methods
Week - 13 Assessment of the researches in terms of literature and methods
Week - 14 Assessment of the researches in terms of literature and methods

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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