| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DOÇ. DR. ECE DOĞANTAN |
| Mode of Delivery |
Face to Face |
| Prerequisites |
The course has no prerequisites and co-requisites. |
| Courses Recomended |
Product development in tourism, digital entrepreneurship, touristic product strategies |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm, 1 Final |
| Work Placement |
There is no Internship/Practice. |
| Catalog Content |
Concept of Product in Tourism: Definition and characteristics of touristic products, Types of products in tourism; Touristic Product Strategies: Product management strategies in tourism, Product life cycle; Product Development in Tourism: Product development process with a lean approach; Project Planning Processes in Product Management: Agile project management; Product and Economics: Product metrics, Optimization and performance; Product Management and Marketing: New trends in the tourism market, Marketing strategies in product management, Gamification models and applications, Product brand management; Case Studies. |
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