| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
RESEARCH ASSISTANT DR. SEMA EKİNCEK |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There not other recommended courses |
| Recommended Reading List |
Resources indicated in the textbook can also be used to study. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
No work placement is required. |
| Catalog Content |
Media, Advertising and Marketing Relationship; Media Planning Process: Target audience selection, Regionalism, Advertising timing; Basic Concepts: Rating, Reach, Share, Cost of reaching thousand people, Gross impression; Media Measurements: Peoplemeater, Panel, Questionnaire, Population, Sample; Media Objectives and Strategies; Comparison of Media; Online Media Planning; Media Costs. |
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