Akademik Dersler - Tanıtım

Last Updated: 22/10/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL209U - Consumer Behaviour	III. SEMESTER	0 +0	6.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. EMRE OZAN AKSÖZ
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There are no other courses recommended for this course.
Recommended Resources	Consumer Behavior 11th Edition by Leon G. Schiffman (Author), Joseph Wisenblit (Author)
Work Placement	There is no internship or practice for this course
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction
Week - 2		Consumer behavior concept and properties
Week - 3		Consumer behavior concept and properties
Week - 4		The Role and Importance of Consumer Behavior in Marketing
Week - 5		Consumers as Decision Makers: Shopping, Purchasing and Evaluation
Week - 6		Consumers as Decision Makers: Shopping, Purchasing and Evaluation II
Week - 7		Midterm Exam
Week - 8		Individual Effects on Consumer Behavior
Week - 9		Cultural Effects on Consumer Behavior
Week - 10		Group Effects on Consumer Behavior
Week - 11		Group Effects on Consumer Behavior II
Week - 12		Consumer Purchase Decision Process
Week - 13		The Digital Age and Its Effects on Consumer Behavior
Week - 14		Final exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100