| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ASSOC. PROF. DR. ELİF EROĞLU HALL |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not Applicable |
| Catalog Content |
Basic Concepts and Scope of Marketing: Market and marketing mix, marketing philosophies; Marketing Strategy: Strategic marketing planning; Marketing Environment: Microenvironment, macroenvironment; Marketing and Change: New technologies and digitalization, sustainability, economic changes; Marketing Information System and Marketing Research: Customer insight, marketing research process; Consumer Markets and Consumer Behaviors: Factors affecting consumer behavior; Industrial Markets and Buyer Behaviors: Factors affecting the purchasing behavior of industrial customers; Globalization and Marketing: Global market entry strategies. |
Anadolu Info Package 
Turkish 
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