| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. RASİME AYHAN YILMAZ |
| Mode of Delivery |
distance education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Those interested in Persuasive Communication can take courses on advertising, brand communication, interpersonal communication, and digital communication. |
| Recommended Reading List |
Robert Cialdini (2022). İknanın Psikolojisi, MediaCat YayınlarıAnthony Pratkanis ve Elliot Aronson (2018). İkna Çağı. TheKitap Yayınları. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
There is no work placement for the course |
| Catalog Content |
Persuasion Concept and Definitions: Persuasion tools, rhetoric, ethics; Theories and Models for Persuasion; Psychological Impact Factors of Persuasion Process: Attitudes, feelings, values and beliefs; Source and Receiver in Persuasive Communication: Characteristics of the source, evidence, message construction, language, analysis of receivers; Message and Message Appeals in Persuasion: Structure of the message, appeals, symbols, metaphors and archetypes, nonverbal communication; Persuasion Tactics: Interpersonal communication and persuasion tactics; Digital Communication and Persuasion:Digital technologies, persuasion processes; Persuasion in Communication Campaigns |
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