| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ASSIST. PROF. DR. UFUK ERİŞ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
None |
| Recommended Reading List |
Eris, U. (Ed.)İnternet ve Mobil Pazarlama, Anadolu Üniversitesi Basımevi, 2016, Eskişehir. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
None |
| Catalog Content |
Cultural and Social Aspects of Internet and Mobile Technologies: Definitions of cyberculture and cyberspace, Different approaches to technology technophobic, technophilic and ecologic, Different approaches to cyberculture, Internet culture, Mobile technology culture; Foundations of Mobile Marketing; Mobile Commerce; Mobile Advertising; Features of a Successful Mobile Marketing Campaign and Examples from World; Internet and Mobile Marketing in Turkey; Data and Data Mining in Internet and Mobile Marketing; Ethical and Legal Dimensions of Internet and Mobile Marketing. |
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