| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not Applicable |
| Catalog Content |
Definition and categorization of identitiy and corporate identitiy; Corporate identitiy and constitution of corporate identitiy; Components of corporate identitiy; Corporate identitiy and corporate reputation; Concepts of image and corporate image; The variety and functions of image; Constitution of corporate image and target audience; Image Strategies and policies |
Anadolu Info Package 
Turkish 
English