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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Social and Political Communication Campaigns
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
RHİ308 - Social and Political Communication Campaigns VIII. SEMESTER 3 +0 4.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. FERRUH UZTUĞ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources * Necati Özkan,"Türkiye ve dünyadan örneklerle seçim kazandıran kampanyalar". İstanbul : MediaCat, 2002. * Elisabeth Noelle-Neumann,"Kamuoyu : suskunluk sarmalının keşfi". Ankara : Dost Kitabevi, 1998.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to the Course - Persuasive communication campaigns. The functions of professionalization process
Week - 2 Social and political marketing
Week - 3 Election communication campaigns
Week - 4 Political campaign planning
Week - 5 Strategy Development
Week - 6 Strategy Development
Week - 7 Political campaign communication
Week - 8 Integrated Political campaign communication-Personal communication
Week - 9 Political advertising
Week - 10 Public relations
Week - 11 Communication types in social communication campaigns
Week - 12 Samples and applications of social communication campaigns
Week - 13 case studies
Week - 14 case studies

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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