| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. EMRAH GÜLMEZ |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
RHİ311 Reklam Yazarlığı I is recommended optional programme component for this course. |
| Recommended Reading List |
John Hegarty- Hegarty on Creativity: There are no rulesJohn Hegarty- Hegarty on Advertising: Turning Intelligence into Magic |
| Assessment methods and criteria |
1 midterm portfolio and 1 final portfolio |
| Work Placement |
There is no internship or practice to be done by students related to this course. |
| Catalog Content |
New Communication Technologies: Augmented reality, Virtual reality, Artificial intelligence; New Media: The effect of new media on advertising, Social media, Social media applications; Content Marketing: Content marketing applications, Influencer marketing; Natural Advertising: Natural advertising practices; Social Media Advertising: Youtube ad practices, Spotify ad practices, Instagram ad practices. |
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