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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Tourism
  2. Department of Tourism Management
  3. Course Structure Diagram with Credits
  4. Child-Friendly Practices in Tourism
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
TRZ291 - Child-Friendly Practices in Tourism IV. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. ÇAĞIL HALE ÖZEL
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites None
Courses Recomended TRZ145 Genel Turizm Bilgisi PZL251 Turizm Pazarlaması
Recommended Resources Carr, Neil (2011). Children\\\'s and Families\\\' Holiday Experience. First Edition. Routledge.McNeal, James U. (1992). Kids As Customers. A Handbook of Marketing to Children. Birinci Basım. Lexington Books. Séraphin, Hugues ve Gowreesunkar, Vanessa (2020). Children in Hospitality and Tourism. Marketing and Managing Experiences. Series: De Gruyter Studies in Tourism, 4. De Gruyter Oldenbourg, https://doi.org/10.1515/9783110648416. Özel, Çağıl Hale (2021). Turizmde Çocuk dostu Uygulamalar (Otellerin Çocuk Kulüplerinde Sunulan Hizmetlere Yönelik Bir Araştırma). 1. Edition. Ankara: Detay Yayıncılık.Seraphin, Hugues ve Vanessa Gowreesunkar (2020). Children in Hospitality and Tourism. Marketing and Managing Experiences. De Gruyter.
Work Placement None
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Factors That Foster the Development of Marketing for Children
Week - 2 Children's Process of Becoming a "Consumer"
Week - 3 Segmentation of the Children's Market: Segmentation According to Traditional Market Segmentation Criteria
Week - 4 Segmentation of the Children's Market: Segmentation with a Holistic Perspective
Week - 5 Product Development for Children
Week - 6 Promotion for Children
Week - 7 Marketing Research for Children
Week - 8 Family Tourism
Week - 9 Child Friendly Tourism and Its Reflection on Business Management: Concept of Child Friendly Hotel
Week - 10 Child Friendly Tourism and Its Reflection on Business Management: Child Friendly Tourism Practices in Tourism Businesses
Week - 11 Child Friendly Tourism and Its Reflection on Business Management: Child Safety and Health within the Scope of Child Friendly Tourism
Week - 12 An Effective Way to Serve Children: Kids Clubs
Week - 13 Term Assessment
Week - 14 Term Assessment

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 40
Homework 1 30
Toplam (%) 100

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