| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. FATMA ZEYNEP ÖZATA |
| Mode of Delivery |
Distance education |
| Prerequisites |
There is no Prerequisites and co-requisites for this course. |
| Courses Recomended |
|
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Mid-term exam, 1 Final exam |
| Work Placement |
N/A |
| Catalog Content |
Development of Social Media; Building Blocks of Social Media; Social Media and Marketing; Social Media Marketing; Digitization and the New Consumer; Networks and the Strength of Social Influence; Social Media Platforms: Social networking platforms, Publishing platforms, Entertainment platforms; Social Media Campaign Management; Social Media Metrics and Analysis Process; Advertising in New Media; Social Media and Public Relations; Success Stories. |
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